Promoting your listing through Platuni tools

Once your listing is complete, promoting it effectively helps you attract qualified applicants, reduce vacancy periods and shorten your leasing cycle. Platuni provides built in tools that support visibility, matching, application flow and performance tracking.
This guide explains how to use internal matching, share listings externally and monitor your listing’s impact through inquiries and conversions.

Using internal matching for students and roommates
Platuni includes matching tools especially useful for student housing or shared units. These tools help you identify compatible roommate groups based on values, routines, schedules and preferences.

How internal matching helps you promote listings
• Places the listing in front of students or residents whose profiles match the unit
• Reduces the number of mismatched applications
• Increases the likelihood of long term, stable occupancy
• Helps housing teams assign rooms fairly and consistently
This tool supports both private and public listings and strengthens your leasing workflow when managing multiple occupants.

Linking to your own site or brochure

You can increase your listing’s reach by sharing it externally. Platuni allows you to:
• Copy a direct link to the listing
• Add that link to your property website
• Embed it in digital brochures or PDF property guides
• Post it in community boards or leasing emails
External links drive additional traffic while keeping the application and screening process inside Platuni so your records remain consistent.

Tracking inquiries and conversions
Understanding the performance of your listings helps you make effective decisions about pricing, marketing and applicant flow.
Within Platuni, you can track:
• How many people viewed the listing
• How many inquiries were submitted
• How many applicants completed the full application
• How many advanced through screening
• How many were approved and converted to residents
This data helps you identify where prospects drop off, whether your pricing is competitive and how each listing compares across your portfolio.

Examples of how teams use performance data:
• If many people view the listing but few apply, consider adjusting the description or photos.
• If many apply but few pass screening, consider targeting clearer expectations upfront.
• If conversions are low compared to similar units, review pricing or incentives.

Tracking conversions helps your team refine your marketing strategy and shorten vacancy periods across your buildings.

Promoting your listing through Platuni tools

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